Plain guides for people who buy and sell domain names as part of their work: how to reach the owner of a taken name, how comparable sales set a fair price, how to negotiate without overpaying, where to sell, and when a renewal is worth paying.
9 min read
Good domain portfolio management comes down to one repeated decision, renew or drop. This guide gives you a simple expected value rule, the inputs it needs, a tier system, the expiry timeline and a worked hypothetical example.
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A useful domain appraisal is a range built from comparable sales, not a single number from a calculator. This guide shows how to pick comps, adjust them and turn the range into an opening offer, a ceiling, a floor and an asking price.
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To negotiate domain price well, you decide your numbers before the first email and let the owner move more than you do. This guide covers comps, anonymity, the opening offer, step sizes, silence, deadlines and the closing terms that protect you.
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You can sell a domain through marketplaces and listing networks, through a for-sale page on the name itself, or by contacting likely end users directly. Most sellers do best with all three, a clear price strategy and escrow at the end.
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The best domain broker is the one that gets you the name at a fair price with the lowest total cost and the least exposure. This guide compares what human brokers charge with how an AI broker on a flat subscription works, and says plainly when a human still makes more sense.
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To buy a domain that is taken, you confirm its status, reach the owner through a public channel, set a price ceiling from comparable sales and close through escrow. This guide walks through every step, from the first lookup to the moment the name sits in your registrar account.
Read the guideType the domain and see who holds it, what it is worth and what to offer, in under a minute.
You approve every offer. Payments go through licensed escrow. Cancel anytime.
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Every plan runs all four agents inside the limits you set. Yearly billing saves 50%.
billed $588 yearly
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billed $1,788 yearly
billed $5,988 yearly
For naming agencies and brokers with clients
billed $11,988 yearly
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