Three ways teams put the agent to work
| Who | Main job | Agents used most | Plan that usually fits |
|---|---|---|---|
| Startups and brands | Buy the exact name without revealing the company | Buy Agent, standing mandates | Investor or Pro |
| Domain investors | Sell inventory to end users, cut renewal waste, catch drops | Sell, Portfolio and Drop Agents | Pro or Portfolio |
| Naming and branding agencies | Acquire shortlisted names for several clients in parallel | Buy Agent across client workspaces | Agency |
Every group works under the same rules: contact data from public sources only, negotiation inside an approved band, your approval click before anything binding, and money through a licensed escrow partner.
Startups buying their own name
A founder usually wants one name: the exact .com of the product or the company. The problem is that a known company asking for a name pays more. The Buy Agent writes as DomainAgent acting for a client, so the owner never learns who is behind the offer, and it never goes above the ceiling you set.
Launch timing matters too. The agent tells you early whether a buy-now listing exists, whether a negotiation is likely to take days or weeks, and what fair value looks like, so you can plan the launch around a real date. Read the full startup domain buying guide.
Domain investors selling and pruning inventory
Investors earn when a name reaches the right buyer and lose money on every renewal that never pays back. On DomainAgent the Sell Agent writes personal outreach to likely end users, the Portfolio Agent recommends renew or drop before each renewal date, and the Drop Agent builds a daily shortlist of expiring and pending delete names worth a look.
The result is a business that sells more actively and carries fewer dead names. The investor use case walks through how the three agents fit together.
Naming agencies acquiring names for clients
A naming agency often has a shortlist of five names for each of several clients, and every client wants an answer fast. On the Agency plan, each client gets its own workspace, team members get roles, and the Buy Agent runs negotiations for every client side by side, up to 250 at once.
Agencies also need paperwork that matches how they work: SSO for the team, invoice billing on the yearly plan, and an audit log of every agent action and approval. See the agency use case for the details.
What every use case has in common
- You approve the band (opening, step size, ceiling or floor) before outreach starts.
- No binding offer or acceptance goes out without your click, logged with the time.
- Outreach carries a clear sender identity and a one-click opt-out, with a suppression list shared across every account.
- Funds move only through a licensed escrow partner; DomainAgent never holds money.
- You pay a flat plan with no commission, no success fee and no per-domain fee.
The rules in full are on the page about how the agent stays inside the rules.