Why good names sit unsold
Listing a domain on a marketplace and waiting is the most common way to sell, and for many names it means years of renewals with no sale. The right buyer often does not know your name exists. They are busy running a company with a weaker version of it, or paying for ads on the keyword, and they never browse for-sale listings.
Reaching those companies one by one takes research and patience. Who could use the name? Who decides? What should the first message say so it does not read like spam? Doing that for one domain is a weekend. Doing it for twenty is a job.
A typical broker can do the outreach, but usually keeps 10 to 20 percent of the final price and may ask for a fee up front. The Sell Agent does that legwork inside your plan, so a sale at 10,000 USD stays 10,000 USD minus only what escrow charges.
How the Sell Agent works, step by step
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01
You set the name and the floor
You add a domain you own (or pick one already in your portfolio) and set a floor price. The floor is the lowest number the agent may ever accept for you. It is private and never appears in any message.
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02
It checks value and comparable sales
The agent prices the name from public comparable sales and shows you a fair range, so you can see whether your floor sits low, high or in the middle. If you want a deeper look first, the domain appraisal page explains how the range is built.
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03
It builds a list of likely end users
The agent looks for three kinds of buyers: companies whose name, product or category matches the domain, businesses already using a weaker version of the name (a hyphen, a longer phrase, another extension), and companies advertising on the keyword. Each prospect comes with the reason it made the list.
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04
It writes personal outreach
Every first message is written for that one company and says why the name fits them. It goes out from your connected work mailbox, identifies DomainAgent as acting for the owner, and carries a one-click opt-out. Daily send caps and gradual warm-up limits protect the reputation of your mailbox.
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05
It answers inquiries and negotiates
When a prospect replies, the agent answers questions about the name, the transfer and escrow. It quotes from the top of your range and steps down toward your floor in the increments you approved. Below the floor it does not go, however the buyer frames it.
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06
You approve the acceptance
Before any price is accepted, an amber "awaiting your approval" button appears in the deal room. Nothing is agreed until you click it, and the click is logged with its time.
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07
Escrow and transfer
The buyer pays a licensed escrow partner, you transfer the domain, the buyer confirms and the funds are released to you. The agent tracks each step, including the auth code and unlock, and tells you if a 60 day transfer lock applies.
Who the agent contacts and why
| Buyer type | Why they may pay | What the message focuses on |
|---|---|---|
| Company with a matching name | The name is their brand | Shorter address, fewer lost emails |
| Business on a weaker version | They already chose the words | Moving to the stronger version |
| Advertiser on the keyword | They pay for that traffic today | Owning the address people type |
| Company in the category | The name describes what they sell | Category authority and trust |
The agent never writes to an address that came from behind a login or a gated form, and anyone who opts out lands on a suppression list shared across every account. The rules are spelled out on the outreach rules page.
What stays in your hands
- The floor price, which you can raise or lower at any time.
- The step size the agent uses on the way down.
- How many follow-ups a silent prospect receives.
- The approval click that turns an agreed price into a deal.
- Which prospects to skip, if you would rather not approach a company.
You can pause outreach for one name or for all of them with a single switch in the deal room.
What the Sell Agent never does
- It never accepts a price below your floor.
- It never accepts any price without your approval click.
- It never reveals your floor or your identity unless you allow it.
- It never pretends to be a person. It writes as DomainAgent acting for the owner.
- It never sends to anyone who opted out, from any account.
- It never takes a cut of the sale. DomainAgent charges no commission and no success fee.
- It never touches the money. Funds move only through a licensed escrow partner, which sets its own fee.
Plan limits that matter when selling
Usage is counted per billing period, and archiving a prospect or a deal does not hand back quota.
| Limit per billing period | Investor | Pro | Portfolio | Agency |
|---|---|---|---|---|
| New buyer contacts per month | 50 | 300 | 1,500 | 5,000 |
| Outreach and reply emails per month | 150 | 1,000 | 5,000 | 15,000 |
| Active negotiations at once | 5 | 25 | 100 | 250 |
| For-sale landing pages | 25 | 250 | 2,500 | 10,000 |
| Domains in portfolio | 100 | 1,000 | 10,000 | 25,000 |
An investor selling a handful of premium names usually fits Investor or Pro. A large inventory with steady outbound is where Portfolio makes sense. See the pricing page for monthly and yearly prices.
A short walkthrough
Imagine you own a two word .com that describes a kind of accounting software. You set a floor of 4,000 USD.
The agent prices the name between 5,000 and 8,000 USD from comparable sales and finds 40 prospects: software firms with a matching product line, two companies using the same words with a hyphen, and several advertisers on the phrase. It writes each one a short, specific message from your mailbox.
Six prospects reply. Three ask about the transfer, two make low offers and one asks for a price. The agent quotes 7,500 USD, and over a week the buyer and the agent meet at 6,200 USD. You click approve, the buyer funds escrow, you push the domain to the buyer, and the funds are released to you. There is no commission on the 6,200 USD.
On Investor billed yearly the plan costs 588 USD for the year, and that plan covers up to 50 new buyer contacts every month.