Why portfolios leak money
Renewals arrive every day of the year. Each one is small, but together they become the largest fixed cost a domain investor has. Without a clear view of value, most people renew everything out of habit, including names that have not had a single inquiry in years.
At the same time, the names that could sell often sit with no landing page, no price and no way for a buyer to make an offer. Inbound offers land in a mailbox mixed with spam, and it takes time to tell a serious buyer from someone fishing for a bargain.
The Portfolio Agent puts value, cost and demand side by side for every name, so renewals become decisions instead of reflexes. Our guide to domain portfolio management covers the wider method.
How the Portfolio Agent works, step by step
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01
It imports your portfolio
Upload a CSV or the export file from your registrar. The agent reads each name with its expiry date and renewal price, and flags names it could not match so nothing goes missing.
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02
It values every name
Each domain gets a fair value range built from public comparable sales, with length, words, extension and current use taken into account. You can open any name to see the comparable sales behind its number.
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03
It recommends renew or drop
Before each renewal date the agent gives a recommendation with the reason: the value range, the renewal cost, the offers received and how similar names have sold. You decide, and the agent remembers your decision for next year.
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04
It builds for-sale landing pages
For each name you want to sell, the agent can generate a clean for-sale page with an offer form, so a visitor who types the address can reach you. You choose the asking price or let buyers make an offer.
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05
It scores inbound offers
Every offer that arrives through a landing page or a reply gets a score: likely real buyer or likely tire kicker. The score comes from signals such as the buyer's company, the size of the offer against the value range and how specific the message is.
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06
It hands serious buyers to the Sell Agent
When an offer looks real, you can pass the conversation to the Sell Agent, which negotiates down to your floor and waits for your approval before accepting.
What the portfolio dashboard shows
| Metric | What it tells you |
|---|---|
| Estimated value | The sum of the value ranges across all names |
| Renewal cost | What the next 12 months of renewals will cost |
| Sell-through | The share of names sold over a period |
| Offers | How many offers came in, and how many scored as real |
| Upcoming renewals | Names due soon, with the renew or drop advice |
The numbers are estimates based on public sales and your own data. They help you decide where to spend time and money; they are not a promise of what any single name will fetch.
Renew or drop decisions in practice
Say you hold 600 names with an average renewal near 11 USD each. That is roughly 6,600 USD a year in renewals. If the agent flags 120 names with no offers, low comparable sales and no clear buyer group, and you agree with most of them, letting those names go saves about 1,300 USD a year on its own.
The agent never drops a name for you. It shows the advice, the reason and the date by which you need to decide. You make the call. The blog post on renew or drop decisions explains the trade-off in more depth.
What you control
- Which names are imported, and which are hidden from analysis.
- Every renew or drop decision.
- Which names get a for-sale page and what price each page shows.
- Which offers are passed to the Sell Agent and with what floor.
- Who on your team can see and edit the portfolio, on plans with more than one seat.
What the Portfolio Agent never does
- It never renews or drops a name on its own. The decision is yours.
- It never moves names between registrars.
- It never accepts an offer. Acceptance needs your approval click, logged with the time.
- It never publishes a landing page you did not turn on.
- It never shares your portfolio with other accounts.
Plan limits for portfolios
Limits count per billing period, and removing a domain or a page does not free quota.
| Limit per billing period | Investor | Pro | Portfolio | Agency |
|---|---|---|---|---|
| Domains in portfolio | 100 | 1,000 | 10,000 | 25,000 |
| For-sale landing pages | 25 | 250 | 2,500 | 10,000 |
| Deal checks (status, value, comps) | 300 | 2,000 | 10,000 | 30,000 |
| Active negotiations at once | 5 | 25 | 100 | 250 |
| Seats | 1 | 3 | 10 | 25 |
A portfolio under 100 names fits Investor. Up to 1,000 names sits on Pro. Larger inventories need Portfolio, which billed yearly costs 499 USD a month. You get a prompt at 80 percent of any limit, and no plan is unlimited.
A short walkthrough
Imagine an investor with 2,400 names spread across three registrars. She exports each account to CSV and uploads the files. The agent matches every name, values them and lists 180 renewals due in the next 60 days.
For 64 of them it suggests dropping, each with a short reason such as "no offers in three years, comparable sales under 100 USD". She agrees with 51 and keeps 13 she has plans for. She turns on for-sale pages for her top 300 names. Over the next month nine offers arrive; the agent marks three as likely real buyers. She passes those three to the Sell Agent with a floor on each, and approves one sale at a price above its floor.
At her size, the Portfolio plan covers 10,000 domains and 2,500 landing pages.