Three ways people sell a domain today
There are three common routes, and they work best together rather than as rivals. Each one reaches a different kind of buyer, at a different speed, with a different amount of work on your side.
A marketplace listing
You add the name to a public marketplace with a buy now price or a make offer button. It costs little to set up and catches buyers who browse inventory. The catch is that buyers must find you, and the listing does nothing to start a conversation with a company that has never thought about the name.
A for-sale landing page
You point the domain at a simple page that says it is for sale, with a price or an offer form. Anyone who types the name sees it. This turns stray traffic into inquiries, but most names get very little direct traffic, so the page mostly sits quiet.
Outbound to end users
Someone researches which companies match the name, finds a public contact channel, and writes to them. This is the work a broker does. It is slower per message, but it reaches the buyers who have budget and a real use for the name, and it is how many higher priced sales begin.
| Route | Who it reaches | Your work | What it costs you |
|---|---|---|---|
| Marketplace listing | Buyers already shopping for names | Write a listing, set a price | Listing fees or a sale commission, set by the marketplace |
| For-sale lander | People who type the domain | Point DNS, answer inquiries | Your time answering offers |
| Broker outbound | End users picked by a person | Hand over the name | A typical broker takes 10 to 20 percent of the price, often plus an up-front fee |
| Sell Agent outbound | End users picked by research, contacted from your mailbox | Set a floor, approve the deal | A flat DomainAgent plan, no commission |
How the Sell Agent sells your name
You give the Sell Agent a domain and the lowest price you will accept. From there it runs the same steps a broker would, in order, and it shows you each one in the deal room.
- It looks for likely end users. These are companies whose name, product or category matches the domain, businesses using a weaker version of the name (a longer phrase, a hyphen, another extension), and companies that advertise on the keyword.
- It finds the public contact channel for each one, from the company's own site and other public sources. It never scrapes behind a login.
- It writes a short, personal note for each company, explaining why the name fits them. The note comes from your connected work mailbox and introduces DomainAgent acting for a client.
- It reads replies and answers questions about the name, the price and the transfer process.
- It negotiates toward the best price it can get and never goes below your floor.
- When a buyer agrees to terms, the deal waits on an amber "awaiting your approval" button. Nothing is accepted until you click.
- It hands the deal to a licensed escrow partner and tracks the transfer to the new owner.
You can read the full flow on the Sell Agent page.
Setting a floor price you can live with
The floor is the lowest number you would say yes to without a second thought. It is not the asking price. The agent opens higher, gives ground in steps you approve, and stops at the floor.
A good floor starts from recent comparable sales, not from hope. Before you set one, run a domain appraisal on the name. You see a value range with the comps behind it, their prices and dates, so you can tell whether your number sits near the market or far above it.
If a buyer offers less than your floor, the agent says no politely and keeps the door open. It does not drop the floor on its own. If you want to change it later, you change it in the deal room, and the change is logged with the time.
What happens with inbound offers
Selling is not only about outreach. Once a name is listed or parked on a lander, offers start to arrive, and many of them are low or not serious.
The Portfolio Agent scores each inbound offer, real buyer or tire kicker, using signals such as the sender's company, how they found the name, and how far the offer sits from your floor. You see the serious ones first. The agent can reply to the rest with your price and terms, so your inbox does not fill with haggling.
Every plan includes for-sale landing pages, from 25 on Investor to 10,000 on Agency. Each page shows the name, a price or an offer form, and routes every offer into the same deal room as your outreach. If you hold many names, read about domain portfolio management.
How you get paid safely
Money only moves through a licensed escrow partner. DomainAgent never holds funds at any point.
The buyer pays the agreed price into escrow. You start the transfer by unlocking the name and sharing the auth code (EPP code), or by pushing it to the buyer's account at the same registrar. The buyer confirms they control the name, and escrow releases the money to you. The escrow partner charges its own fee, which buyer and seller usually split or pay as agreed.
One detail catches many sellers. A domain registered or transferred in the last 60 days cannot move to another registrar yet, and some registrars apply a similar lock after a change of registrant. Check this before you agree on a closing date.
What it costs to sell a domain with DomainAgent
DomainAgent is a subscription. There is no commission, no success fee and no charge per domain. You keep the full sale price, less the escrow partner's own fee.
| Plan | Yearly, per month | New buyer contacts per month | Active negotiations at once | For-sale landing pages |
|---|---|---|---|---|
| Investor | $49 | 50 | 5 | 25 |
| Pro | $149 | 300 | 25 | 250 |
| Portfolio | $499 | 1,500 | 100 | 2,500 |
| Agency | $999 | 5,000 | 250 | 10,000 |
Paying yearly saves 50 percent and is the default. Monthly prices are 99, 299, 999 and 1,999 USD. To put that in context, a typical broker taking 15 to 20 percent on a 10,000 USD sale keeps 1,500 to 2,000 USD. A full year of Pro billed yearly costs 1,788 USD and runs up to 25 negotiations at once. See every limit on the pricing page.
Outreach that respects the people you contact
The Sell Agent writes to businesses, not to random lists. It uses only public contact data. Every email carries a clear sender identity and a one-click opt-out, and anyone who opts out lands on a global suppression list shared across all accounts, so they never hear from any DomainAgent user again.
Each connected mailbox has a daily send cap and a gradual warm-up, which protects your sending reputation. The agent never pretends to be a person. There is no promise that a given company replies or buys. When a contact does not answer after the sequence you set, the agent stops writing to them.