Why acquisition slows naming projects
A naming project rarely ends with one name. It ends with a shortlist, and for most strong candidates the .com is already registered. The client wants to know quickly which names are actually gettable and at what price, before falling in love with one.
Working that out by hand means researching owners, writing first messages, chasing replies and keeping prices straight across several clients at once. A typical broker can take on individual names, but each one carries a fee up front and 10 to 20 percent of the final price, and the agency has little visibility into progress.
DomainAgent lets the agency run acquisition as part of its own service: one tool, many clients, a clear record of every step.
Client workspaces keep every account separate
Each client lives in its own workspace with its own deals, approved bands, messages and portfolio. A team member working on one client does not see another client's numbers unless you grant access. When a project ends, the workspace stays as a record of what was checked, offered and bought.
| Agency need | How the Agency plan handles it |
|---|---|
| Separate clients | A client workspace per client, with its own deals and data |
| Team access | 25 seats, with roles that limit who can view, draft or approve |
| Company login | SSO through SAML or OIDC |
| Accountability | An audit log of every agent action and every approval |
| Billing | Card payment, or invoice billing on the yearly plan |
| Support | Priority support with an SLA, through support@domainagent.ai and in the app |
How an agency runs acquisition for a shortlist
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01
Check every name on the shortlist
Run each candidate through a deal check. You get the registry status, a value range from comparable sales, an opening offer and a walk-away price. This alone tells the client which names are realistic before the final presentation.
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02
Agree the ceiling with the client
For each name the client wants to pursue, record the opening offer, step size and ceiling in that client's workspace. The band is the agent's hard limit.
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03
Launch outreach in parallel
The domain buyer agent contacts each owner through a public channel, writing as DomainAgent acting for a client. Neither your agency nor your client is named. Several names for several clients move at the same time.
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04
Track progress in each deal room
Every deal shows its timeline, messages, offers and band. Account leads see their own clients at a glance; the audit log records who did what.
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05
Approve with the right person
Roles decide who may click approve. An agency can keep approvals with a senior lead, or record the client's sign-off before the click. No binding offer leaves the app without that click.
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06
Close through escrow
The deal moves to a licensed escrow partner. Depending on your contract, the client can pay escrow directly, or the agency can. The agent tracks the transfer to the client's registrar.
Running many negotiations side by side
Naming work is bursty. One month there are three projects, the next month there are eight. The Agency plan is sized for that.
| Limit per billing period | Agency |
|---|---|
| Deal checks (status, value, comps, opening offer) | 30,000 |
| Active negotiations at once | 250 |
| New owner contacts per month | 5,000 |
| Outreach and reply emails per month | 15,000 |
| Standing mandates | 50 |
| Seats | 25 plus client workspaces |
Standing mandates are handy when a client gives a brief rather than a list, such as "short .com names that suggest speed, under 15,000 USD". The agent keeps checking candidates and only shows deals that meet the brief. Read more about domain negotiation to see how the agent handles counters across many deals.
What the Agency plan costs
Agency costs 1,999 USD a month, or 999 USD a month billed yearly (11,988 USD a year). There is no commission on any name you acquire, no success fee and no fee per domain. Yearly Agency can be paid by card at checkout with 3D Secure, or by invoice.
Compare that with a typical broker. One 10,000 USD name at a 15 to 20 percent commission costs 1,500 to 2,000 USD in fees, often with roughly 65 to 100 USD per domain on top. An agency that acquires a handful of names a year for clients reaches the cost of the plan quickly, and keeps full control over timing and process. Full details are on the pricing page.
Security and rules your clients will ask about
Brand clients often want to know how their purchase is handled. The short answers: contact data comes only from public sources; the agent never pretends to be a human; every email has a clear sender identity and a one-click opt-out; negotiation stays inside the approved band; and money moves only through a licensed escrow partner, never through DomainAgent. The security page explains SSO, roles and the audit log in more depth.
A short walkthrough
Imagine a naming agency with three active clients: a fintech, a food delivery brand and a consumer health company. Each has a shortlist of four names. The agency sets up three client workspaces and checks all twelve names in a morning.
Five are realistic within the clients' budgets. The account leads record a ceiling for each, and the Buy Agent sends outreach to all five owners as DomainAgent acting for a client. Two owners reply within a week, one sells at a buy-now price on a public marketplace, and two stay silent.
The agency's senior lead approves the two negotiated deals after each client signs off in writing. Both close through escrow. For the two silent owners, the agent suggests close alternatives, and the clients pick one of them. The audit log shows every step for the agency's project file.