Why portfolios leak money
A portfolio grows one name at a time, and renewal fees grow with it. Most investors renew out of habit, because checking each name before its date takes hours they do not have.
The result is a pile of names that cost more each year than they will likely bring in, sitting next to good names that never get shown to a buyer. Both problems come from the same gap: nobody looks at each name at the moment a decision is due.
Bring your names in from a file
Upload a CSV or the export file from your registrar. The agent reads the name, the registrar, the renewal date and the renewal price, and you can add what you paid for each name and any floor or buy now price you already use.
You do not have to move names between registrars. The agent works from the data you give it and from public lookups such as registry status. Investor holds up to 100 names, Pro 1,000, Portfolio 10,000 and Agency 25,000.
A value range for every name
Each name gets a value range built from comparable sales, with the comps shown so you can check them. The range updates as new sales are reported, so a name that looked weak last year can move up, and the other way round.
This is the same comps-based method described on the domain appraisal page, run across the whole list instead of one name at a time.
A renew or drop call before every renewal date
Ahead of each renewal date, the agent gives a call for that name with the reason written out.
- Renew, when the value range and the offer history justify another year of fees
- Sell, when the name has interest but does not fit your long-term plan, with a suggested floor
- Drop, when the expected return is below what the name keeps costing you
The reason is always shown, for example a weak value range, no offers in two years and a high renewal price. You approve each call or override it. Nothing is renewed or dropped for you at the registrar.
A hypothetical renewal season
The numbers below are invented to show how the calls work, not drawn from any real portfolio.
Imagine an investor with 400 names and 60 renewals due next quarter. Average renewal cost is 15 USD per name, so those 60 names will cost 900 USD to keep for another year.
| Group | Names | Agent call | Reason given | Renewal cost avoided |
|---|---|---|---|---|
| Strong comps, recent offers | 18 | Renew | Value range well above holding cost | $0 |
| Some interest, off strategy | 10 | Sell | Offers in the past year, floor suggested | 0 USD until sold |
| Weak comps, no offers in two years | 32 | Drop | Expected return below renewal cost | $480 |
In this made-up case, dropping 32 names saves 480 USD this quarter alone, and the 10 names marked to sell get a lander and a floor so they can bring money in. Over a full year and a larger list, the savings grow with the number of names that should never have been renewed.
A for-sale page for every name
The agent generates a simple for-sale landing page for each name you choose. It shows the name, your price or an offer form, and nothing that leaks your identity. Point the domain to it and every visitor who types the name sees that it can be bought.
Investor includes 25 landing pages, Pro 250, Portfolio 2,500 and Agency 10,000. Offers from every page land in the same place, so you never chase replies across several inboxes. When you want more than inbound, the Sell Agent can contact likely end users for a name, as described on sell my domain.
Inbound offers scored before you read them
Most offers on a for-sale page are low, vague or automated. The agent scores each one as a likely real buyer or a tire kicker, from signals such as the sender's company and domain, how specific the message is, and how close the amount comes to your floor.
High scores go to the top with a suggested reply. Low scores can get an automatic answer with your price and terms. Any acceptance still needs your approval click, and money only moves through a licensed escrow partner.
Portfolio analytics in one view
- Estimated total value, based on the value range of every name
- Renewal cost coming due, month by month
- Sell-through, the share of names sold in a period
- Offers received, by name and by score
- Names flagged to renew, sell or drop, with the reason for each
These figures help you see whether the portfolio pays for itself, and which part of it carries the rest. New names you pick up from the Drop Agent and expiring domains join the same view.
Plans by portfolio size
| Plan | Yearly, per month | Domains in portfolio | For-sale landing pages | Seats |
|---|---|---|---|---|
| Investor | $49 | 100 | 25 | 1 |
| Pro | $149 | 1,000 | 250 | 3 |
| Portfolio | $499 | 10,000 | 2,500 | 10 |
| Agency | $999 | 25,000 | 10,000 | 25 |
Paying yearly saves 50 percent and is the default. There is no commission on sales and no fee per name. You see an upgrade prompt at 80 percent of any limit, and agencies can run client workspaces with invoice billing on the Agency plan.